Herramientas de Monitorización

Account-based marketing (ABM) has proven itself as an effective strategy for B2B businesses. However, the combination of marketing technology now available, and your customers’ buying behaviors ...

Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine wh ...

While the traditional media job market is shrinking in size year after year, alternative storytelling careers are popping up in unexpected places. Since 2004, job listings for “journalists” decreased ...

La mayoría de los comunicadores y líderes de relaciones públicas solo interactúan con los ejecutivos más prominentes cuando ocurre una crisis. Cuando una debacle de las redes sociales irrumpe en Twitt ...

Influencer marketing is a digital trend that continues to rise in popularity among brands and marketing agencies. In fact, reports have shown that 59% of brands who currently have an influencer market ...

When Instagram first began in 2010, smartphone cameras were still lacking in features and quality. Instagram photos were taken with the in-app camera and on today’s screens, those old posts look blurr ...

The number of social media users grows steadily. In 2019, it is already 3.484 billion, up 9% compared to the previous year. No wonder that social media is one of the strongest and the most popular cha ...

Understanding user trends and behavior for a platform like Twitter is essential for getting the most out of your marketing efforts. After all, there are roughly 500K tweets sent per minute, so while t ...

As the popularity and influence of digital marketing grows, data has become more central to marketing initiatives. With information being captured at every stage of the marketing process, organization ...

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a s ...