For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unq ...
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The right fit: How to find influencers for your brand’s marketing campaign
The right fit: How to find influencers for your brand’s marketing campaign
For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer ...
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Building your social media marketing strategy for 2021
Building your social media marketing strategy for 2021
Looking to fine-tune your social media marketing strategy for 2021? Good! Now’s the perfect time to ...
Looking to fine-tune your social media marketing strategy for 2021? Good! Now’s the perfect time to make it happen and leave 2020 behind for good. Sure, doing so might seem daunting given how so ...
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The greatest hits: Repurposing your best content for social media
The greatest hits: Repurposing your best content for social media
In today’s crowded social media landscape, social marketers know how challenging it can be to get their b ...
In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms pri ...
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How to use social listening to improve your marketing messaging
How to use social listening to improve your marketing messaging
The importance of your marketing messaging can’t be overstated. Because what you say (and how to sa ...
The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. That said, businesses need to make sure ...
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4 overlooked B2B market research methods for understanding your customers
4 overlooked B2B market research methods for understanding your customers
Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell the ...
Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business ...
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How to make sure your marketing messaging always lands
How to make sure your marketing messaging always lands
Marketing messaging matters. This is especially true in an era where standing out from the digital crowd ...
Marketing messaging matters. This is especially true in an era where standing out from the digital crowd is such a struggle. Think about how the average person is bombarded with hundreds of emails and ...
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How to make the most out of your social data in 2021
How to make the most out of your social data in 2021
If we can all agree on one thing, it’s that 2020 was a rollercoaster of a year. Through all the ups and ...
If we can all agree on one thing, it’s that 2020 was a rollercoaster of a year. Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay ...
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Hear me out: Organizations have hierarchies. Ideas do not.
Hear me out: Organizations have hierarchies. Ideas do not.
Almost every business has an organizational hierarchy. Typically, the C-suite sits at the very top, follo ...
Almost every business has an organizational hierarchy. Typically, the C-suite sits at the very top, followed by a vice president or senior executive with associates and interns at the bottom. Having t ...
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What is attribution modeling for social media marketing?
What is attribution modeling for social media marketing?
Do you know how your newest customers heard about your product or service? Maybe you have a general idea, ...
Do you know how your newest customers heard about your product or service? Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. But what if they sa ...
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Sprout Social recognized as one of Glassdoor’s Best Places to Work in 2021
Sprout Social recognized as one of Glassdoor’s Best Places to Work in 2021
I’m excited to share that Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in ...
I’m excited to share that Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2021 for the fourth year. Given everything that transpired in 2020, we are extremely proud to b ...
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