You’ve probably seen it many times – your favorite Instagram account posts a photo about something intere ...
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How to use the Instagram link in bio to drive traffic
How to use the Instagram link in bio to drive traffic
You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.” If you’re running a brand Instagram ...
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What to post on each social channel to stand out from the crowd
What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than it is to plan individual ...
We get it: it’s easier to post the same content on all your social profiles than it is to plan individually. But your audience on Twitter is likely not the same as your audience on Instagram or as on ...
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Social Spotlight: How Tim Hortons puts people first in its social strategy
Social Spotlight: How Tim Hortons puts people first in its social strategy
Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand i ...
Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country. Now, th ...
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How to schedule Tweets and drive better engagement
How to schedule Tweets and drive better engagement
Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly acti ...
Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users on the platform. But it also means there’s competition for eyes on T ...
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What day is leg day? And 8 other questions answered with listening data
What day is leg day? And 8 other questions answered with listening data
Social listening is a social media superpower. And with the right tool, you can wield that power for the ...
Social listening is a social media superpower. And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics ...
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6 brilliant Facebook campaigns (& why they worked)
6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. Bu ...
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographi ...
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Paid social 101: The basics of running effective ads
Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because we ...
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three- ...
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8 Instagram trends to pay attention to in 2021
8 Instagram trends to pay attention to in 2021
With each new year, social marketers like to predict what’s going to happen in their industry for the nex ...
With each new year, social marketers like to predict what’s going to happen in their industry for the next 365 days. But you can’t predict everything and 2020 is an excellent example of this. This bei ...
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Why you need to share an executive summary of your social media reports with leadership
Why you need to share an executive summary of your social media reports with leadership
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no ex ...
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re likely already tracking on a regular basis to help measu ...
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Multichannel marketing: What is it and how to start using it effectively
Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting m ...
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to ...
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