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Social media shares are a valuable currency for brands today. That’s because shares directly signal which messages, campaigns and images engage your audience the most. And on the flip side, a la ...

Overview To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Then, they connect to it emotionally. Jeni’s Splendid Ice Creams’ whimsical, cre ...

If you’re thinking about giving New Year’s resolutions a hard pass, you’re not the only one. Social chatter around New Year’s resolutions has been, to be honest, slow to get off the ground in 2020. We ...

What a year it’s been. Over the last nine months, social media leaders have dealt with a global pandemic, natural disasters, social uprisings and a contentious general election. With people spending m ...

Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next? To answer that question, our team of Support Customer Advocates and Account Executives ...

Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that ...

When COVID-19 hit, citywide lockdowns forced many people indoors. But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particul ...

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. ...

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analyt ...

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other resp ...