In order for social media marketing to work, you need an audience. However, growing an audience is also o ...
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Growing Your Social Media Audience
Growing Your Social Media Audience
In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the o ...
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How to do an Instagram audit that improves your performance
How to do an Instagram audit that improves your performance
Have your Instagram engagement rates been dwindling? Perhaps your performance flatlines no matter what st ...
Have your Instagram engagement rates been dwindling? Perhaps your performance flatlines no matter what strategies you try. That’s when you need to take a good look at your profile and figure out what ...
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International marketing: What you need when entering foreign markets
International marketing: What you need when entering foreign markets
Interested in entering a foreign market? In a day-and-age dominated by digital commerce and worldwide shi ...
Interested in entering a foreign market? In a day-and-age dominated by digital commerce and worldwide shipping, borders shouldn’t hold back your growth. Heck, the global ecommerce space is proje ...
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7 habits to refresh your focus, stay motivated and battle burnout
7 habits to refresh your focus, stay motivated and battle burnout
No one could have predicted everything that happened in 2020. However, one thing we can all agree on is t ...
No one could have predicted everything that happened in 2020. However, one thing we can all agree on is that the only way out is through overcoming these challenges. We pivoted quickly when plans chan ...
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Resources for social media advertising & paid social
Resources for social media advertising & paid social
In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social ...
In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social advertising helps your content get views without relying on organic platform algorithms and th ...
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Think big, shop small: How to rev up your small business holiday marketing strategy
Think big, shop small: How to rev up your small business holiday marketing strategy
The events of 2020 have been far from kind to small businesses, with some reports estimating 25-36% could ...
The events of 2020 have been far from kind to small businesses, with some reports estimating 25-36% could close permanently as a result of COVID-19. In hopes of salvaging small businesses, nearly 83% ...
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Like everything in 2020, the best Black Friday social media campaigns look different this year
Like everything in 2020, the best Black Friday social media campaigns look different this year
For many, holidays bring out traditions. Halloween? Getting all dressed up for the company party. But, no ...
For many, holidays bring out traditions. Halloween? Getting all dressed up for the company party. But, not this year. Thanksgiving? Tables full of food and not an empty seat in the house. But, not thi ...
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Beyond integrations, Sprout’s focus on partnership adds value for our customers
Beyond integrations, Sprout’s focus on partnership adds value for our customers
As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations a ...
As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency sel ...
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Hello from the outside: Exploring the great outdoors while staying close-to-home
Hello from the outside: Exploring the great outdoors while staying close-to-home
When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they ...
When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. However, throughout the year, the pandemic has influenced where we go, who we s ...
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The work isn’t done: Make brand activism more than a moment
The work isn’t done: Make brand activism more than a moment
“Believe in something. Even if it means sacrificing everything.” Nike and Colin Kaepernick said that in 2 ...
“Believe in something. Even if it means sacrificing everything.” Nike and Colin Kaepernick said that in 2018, and even in the short time since then, consumers’ expectations for brand activism have con ...
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