Herramientas de Monitorización

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. This means market ...

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with an ...

With a 140-character limit, it’s easy to think of Twitter as a basic platform. But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer ...

The importance of grammar for marketers can’t be overstated. Sure, you probably haven’t thought much about sentence structure or punctuation since high school. That’s what autocorrec ...

Retailers arguably have the most to gain from social media marketing. And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve. Recent dat ...

There are many reasons you might want to run an Instagram contest, whether you’re looking to quickly grow your online presence or simply want to give back to your followers. But there are some r ...

The increase in digital marketing investments is a growing trend that doesn’t seem to slow down. In 2019, there was a 17.6% increase in worldwide ad spending.  Almost every business has some sort ...

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had ...

Coffee is the start of the day for so many. Meaning coffee brands have a pretty big target audience. Being able to recreate the positive experience those people have at their regular coffee shop on so ...

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables univer ...