Herramientas de Monitorización

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer ...

Looking to fine-tune your social media marketing strategy for 2021? Good! Now’s the perfect time to make it happen and leave 2020 behind for good. Sure, doing so might seem daunting given how so ...

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms pri ...

The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. That said, businesses need to make sure ...

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business ...

Marketing messaging matters. This is especially true in an era where standing out from the digital crowd is such a struggle. Think about how the average person is bombarded with hundreds of emails and ...

If we can all agree on one thing, it’s that 2020 was a rollercoaster of a year.  Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay ...

Almost every business has an organizational hierarchy. Typically, the C-suite sits at the very top, followed by a vice president or senior executive with associates and interns at the bottom. Having t ...

Do you know how your newest customers heard about your product or service? Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. But what if they sa ...

I’m excited to share that Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2021 for the fourth year. Given everything that transpired in 2020, we are extremely proud to b ...