There’s something very unappealing about picking up the phone to call a customer service number. If you f ...
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3 ways Tagging empowers brands to scale their customer responsiveness
3 ways Tagging empowers brands to scale their customer responsiveness
There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service, people are turning to other ...
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Not just for data scientists: Why your entire team needs access to social business intelligence
Not just for data scientists: Why your entire team needs access to social business intelligence
After a year of transformation, businesses are going all-in on social—90% of executives see social becomi ...
After a year of transformation, businesses are going all-in on social—90% of executives see social becoming the primary communication channel for connecting with customers, according to recent finding ...
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The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy
The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy
The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, ...
The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users wor ...
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The ultimate guide to using Facebook stories for business
The ultimate guide to using Facebook stories for business
It goes without saying that the social media landscape evolves quickly. Before we know it, new trends eme ...
It goes without saying that the social media landscape evolves quickly. Before we know it, new trends emerge along with their accompanying hashtags and new topics take over our conversations. Similarl ...
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How to define and reach your target audience on social media
How to define and reach your target audience on social media
Defining a target audience can be one of the most challenging aspects of marketing. But once you have a c ...
Defining a target audience can be one of the most challenging aspects of marketing. But once you have a clear idea of who your audience is, you’ll run more relevant campaigns with better returns. Here ...
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Sprout Social recognized by Fortune as one of the 2021 Best Workplaces in Technology
Sprout Social recognized by Fortune as one of the 2021 Best Workplaces in Technology
I’m proud to share that Sprout Social has been named to the Fortune Best Workplaces in Technology list! W ...
I’m proud to share that Sprout Social has been named to the Fortune Best Workplaces in Technology list! We are honored to be included at no. 12 in the small and medium category this year and are grate ...
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A guide to B2B content marketing in 2021
A guide to B2B content marketing in 2021
Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some ke ...
Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close ...
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How to come up with social media content using feedback from your silent fans
How to come up with social media content using feedback from your silent fans
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, thes ...
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this r ...
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9 social media lead generations to try in your next campaign
9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can ...
For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes be the most challenging part of marketing your business. The good news is social med ...
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How to use competitive benchmarking to grow your social presence
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty st ...
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However, measuring success on social media is tricky. Because comparing ...
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