There’s a reason more companies are linking their CRMs with social media management tools like Sprout Social: Optimizing your customer experience should be at the forefront of your social media strategy. Through our global partnership with Salesforce, we enable brands to deliver world-class social custo...
You’re putting in the hours on X (formerly Twitter)—creating posts, engaging with followers, and pushing your brand’s message. But without the right tools, it’s hard to know if all that effort is moving the needle. Twitter’s built-in analytics provide basic metrics such as follow...
Investing in social media management is non-negotiable for increasing brand awareness, generating leads and driving engagement. But executives and stakeholders often don’t see the connection between social media management pricing and achieving core business objectives. It’s your job to show...
In Australia, the power of YouTube marketing can’t be understated—just ask the executives themselves. Per Sprout’s 2025 Impact of Social Media Marketing Report, Australian marketing leaders consider YouTube one of the biggest drivers of business impact. That’s because consumer attention has largely shif...
Social media personalisation isn’t just a nice-to-have in 2025—it’s the bare minimum for connecting with UK shoppers who expect relevance, speed and emotional resonance. According to the Sprout Social Index™ 2025, consumers are most likely to engage with brands that understand their needs and speak to t...