When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it to their collection. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram eng...
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Don’t sleep on your YouTube video descriptions. Given YouTube marketing’s many moving pieces, they tend to fly under the radar. But a well-written YouTube video description is so much more than just a summary. And done right, these are a powerful tool for discoverability and viewer engagement. This post...
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With the flood of content on social media feeds, getting your brand to cut through the noise is tougher than ever. And social media managers often face an uphill battle: how to gain visibility as ad costs climb and budgets shrink. In this climate, using a strategic mix of organic and paid social media i...
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Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social...
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We’re back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends and industry discourse. This time, we’re tackling the increasingly-divisive unhinged brand persona. Brands everywhere...
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