Understanding your competitors is essential if you want to stay ahead. This means getting a nuanced perspective of their strengths and weaknesses—and understanding how your target audience perceives them. Competitive market research is the key to achieving this. It helps you better understand your top c...
If a business is an orchestra, then every department is its own instrument. When teams work in isolation, the result is simply noise. When everyone unites around shared goals, beautiful music is made. And there’s no sweeter harmony than what’s created through collaboration between customer service and m...
Success on TikTok isn’t random. It’s rooted in understanding your performance. The best way to do this is through keeping a close eye on your TikTok analytics. TikTok analytics tools let you monitor your most popular videos, analyze your audience demographics and gain complete insight into the effective...
Several years ago, companies taking a stand on socially and politically charged issues was par for the course. In the wake of the COVID-19 pandemic, social reckonings and natural disasters, consumers demanded brands take action. In a flash, brands went from “staying out of it” to being at the center of...
With sound, images, music and other engaging elements, video marketing has all the bells and whistles to attract viewers. It’s projected that adults will spend three hours and 30 minutes per day watching digital video by 2028, about half an hour more than the 2024 average. In 2024, digital video consump...