We’re back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. This time, we’re breaking down what brands get wrong about influencer sourcing. We’ve all seen those overly-scripted...
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Influencer marketing (IM) enables brands to drive authentic engagement in a saturated digital space where consumers have grown skeptical of traditional advertising. It humanizes you and offers a more relatable way to connect with your audiences. As the 2024 Influencer Marketing Report showed, almost hal...
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LinkedIn has become the center of B2B engagement. It’s where decision-makers go to connect, learn and grow. For brands, it offers a unique opportunity to build stronger relationships with their target audience. LinkedIn Groups are designed for that kind of interaction. In fact, Sprout Social’s research...
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Influencer marketing has solidified its position as a strategic pillar for brands seeking meaningful audience connection and measurable impact. But managing the intricate web of partnerships, content and data demands more than manual effort. For marketers seeking to optimize and scale their influencer p...
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There truly is something out there for everyone, and it’s on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? There’s a subreddit for you. If you love experimenting with your skincare routine, there’s an...
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