Scaling customer care without sacrificing quality is one of a care teams’ biggest challenges. Today’s customers expect fast, thoughtful support across every social network—and according to the 2025 Sprout Social Index™, 73% say they’ll buy elsewhere if they don’t get it. That mak...
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The internet—and social media in particular—has a profound impact on our language, shaping so much of how we speak in the real world. But when it comes to brands using online slang, marketers need to tread carefully. Although an expertly-timed slang drop can boost your reach and endear you to specific c...
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The automotive industry has always been highly competitive; a new car is a significant investment for individuals and businesses, and there’s often a lengthy consideration stage before a purchase is made. It’s also a crowded market, with multiple global brands competing for attention through distinct of...
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Pinterest is home to a creative, buyer-ready community, making it an ideal network to include in your social media marketing strategy. Pinners save 1.5 billion posts weekly, and over 50% of these users see Pinterest as a network they can shop on. That makes Pinterest a strategic place to position yourse...
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When Australians scroll Instagram or TikTok dreaming about their next holiday, it’s often a travel influencer—not a travel agent—who sparks their wanderlust. Their authentic stories turn destinations into must-visit experiences. For travel, tourism and lifestyle brands, partnering with the right creator...
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