Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” Social media platforms have evolved (RIP, Vine), and so have the pros and cons that come with them. Not so long ago, brands and executives still wondered whether they needed to be on social media at all. But times ...
In the world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. Today’s brands face more reputational risks than ever before. Platform volatility—from boycotts and countrywide bans to frequent algorithm changes—has made it harder for marketers to navigate and safeguard their pre...
TikTok for higher education in the UK has gained momentum as universities recognize the network’s influence among young people. With its fast-paced, engaging content and highly personalised experience, TikTok captures student attention in a way few other channels can. It entertains and informs, even as...
Many brands use Instagram as the foundation of their social presence since it can drive traffic, support sales and engage customers. But if you’re not thrilled with your Instagram marketing growth and engagement, you’re not alone. Competition on the network is fierce, and cracking the code of Instagram’...
TikTok has evolved substantially since it burst onto the socials scene in 2016. Yet, there’s a misconception of sorts that TikTok is only for entertainment, or for creating content that appeals directly to consumers. Whilst it remains a crucial platform for Gen Z in the UK, per social media statistics,...