Australians don’t just love to shop—they love to shop online. And social media—namely, social commerce— has become a major part of e-commerce success. Aussie consumers regularly turn to social to learn about new products, seek customer support and make purchases, according to The 2025 Sprout Social Inde...
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Customer service is getting harder to manage. Support conversations now happen across email, chat, social and messaging apps – often all at once. And customers want fast, personal replies, no matter which channel they use. Meanwhile, most customer care teams are drowning in tickets, using disconnected s...
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B2B marketing on TikTok is no longer uncharted territory. And while TikTok is a proven powerhouse for B2C, more and more B2B brands and buyers are moving to the platform. Look no further than household names in SaaS like Salesforce, ClickUp and Zapier actively posting on TikTok. Not to mention the 1m+ p...
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You’re putting in the hours on X (formerly Twitter), creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if that effort is moving the needle. Twitter’s built-in analytics only provide basic metrics like follower counts and impressions....
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In the middle of a daily TikTok scroll through videos of dancing, recipes, travel vlogs and makeup tutorials, you might find some game-changing (or questionable) health advice. Doctor’s appointments aren’t something many people look forward to, so we search online for better ways to live a healthy life....
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