According to The 2025 Sprout Social Index,™ around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. But many practitioners are skeptical, as they struggle to secure the headcount and resources they need. To be a marketing leader w...
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AI in content marketing is transforming how marketers like you have traditionally worked. It’s helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience...
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Growing with Instagram Reels takes more than trend-hopping and editing chops. What differentiates successful creators from others is how they use their analytics. These numbers show you exactly what works with your audience and what doesn’t so you can consistently post high-quality videos that truly res...
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As the digital marketing ecosystem continues to evolve, so do its many career paths. If you’re handling your brand’s marketing strategy, chances are you might have considered hiring a social media content creator. At the moment, your social media manager might also be in charge of content creation. But...
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Your Instagram content may draw someone to your profile. But it’s what they see in your Instagram bio that will keep them there. In fact, it’s a key element that could even earn you a follow. Think about it: You find an interesting post on Instagram and then go to the profile to check out ...
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