The world wide web was a fad turned mainstay. Leaving someone out of your MySpace Top Eight created lunchroom drama. A photo of your favorite meal wasn’t complete without a Sierra or Willow filter. Watching YouTube meant seeing song remixes inspired by viral news clips, laughing at unhinged skits and le...
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With a user base of over 1 billion people (according to LinkedIn’s company page), LinkedIn represents one of the world’s largest social platforms and the biggest network built around work and employment. LinkedIn marketing can be a highly effective strategy for B2B sales, increasing your brand’s r...
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It’s the start of March Madness and college basketball enthusiasts around the country are rejoicing. Although picking the perfect March Madness bracket is nearly impossible, millions of people complete the legendary ritual each year and tune into the live games. The famous NCAA tournament draws in die-h...
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The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor. Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come wit...
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Influencer marketing is a rapidly evolving industry. The key performance indicators, campaign formats and content goals that defined last year’s success may not be as powerful in 2025. To help you stay informed on the latest industry tips and trends, we’ve compiled these 29 pivotal influencer marketing...
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