Your native social media analytics show you how your brand is performing on social. But what happens outside of the platform? How do you track performance once the clicks turn into website traffic—and ultimately, conversions? This translates social media performance into business outcomes. Yet according...
Conditions online can be harrowing. All of us are susceptible to doom-scrolling—absorbing the intensity of global political, humanitarian and climate crises with the flick of a thumb. Not to mention comparing our lives to influencers’ glossy content or our acquaintances’ highlight reels, letting unhealt...
Brand loyalty has always been hard to win. Today, it’s even easier to lose. Consumers increasingly encounter brands across social networks, creator communities and other digital spaces businesses don’t control. At the same time, the rise of AI-generated content and misinformation has made people more sk...
The air is getting crisp, pumpkin spice-flavored treats are returning to store shelves and scary movies are back in rotation. Autumn is a fan favorite, and the season’s star holiday, Halloween, is growing in popularity amongst all ages. In the US alone, 73% of people participate in the holiday in some w...
As social media users spread their attention across multiple platforms, more brands are expanding their presence to meet them there. According to our 2026 Social Media Content Strategy report, 87% of marketers plan to show up on more networks this year. Cross-posting on social media is an excellent stra...