In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content...
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Surv...
Instagram has evolved, but the channel’s focus on visuals has remained. From selfies to beautiful plates of food to well-crafted travel shots, Instagram is the choice for sharing and enjoying images. In the last few years, Meta launched Instagram and Facebook Reels. If you’re not using them...
Tracking social media engagement across a bunch of different networks can be tricky. But those likes, comments and shares are invaluable to your brand. According to The 2023 State of Social Media Report, 91% of business leaders agree that their company’s success will depend on how effectively it can use...
The more methods you have to get TikTok views, the better. Why? Because the more eyes on your TikTok content, the better your chances of growing your reach and engagement. Building a TikTok marketing strategy means experimenting with new ways to get views. However, getting those views isn’t a one-size-f...