Instagram marketing has leveled up fast. Once a space for brand awareness and community-building, it’s now a full-funnel strategy that drives real business results, playing a key role in everything from product discovery to conversion. Affiliate marketing has evolved alongside it. What started as a side...
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the brand impact, t...
There’s a reason more companies are linking their CRMs with social media management tools like Sprout Social: Optimizing your customer experience should be at the forefront of your social media strategy. Through our global partnership with Salesforce, we enable brands to deliver world-class social custo...
You’re putting in the hours on X (formerly Twitter)—creating posts, engaging with followers, and pushing your brand’s message. But without the right tools, it’s hard to know if all that effort is moving the needle. Twitter’s built-in analytics provide basic metrics such as follow...
Investing in social media management is non-negotiable for increasing brand awareness, generating leads and driving engagement. But executives and stakeholders often don’t see the connection between social media management pricing and achieving core business objectives. It’s your job to show...