An ideal day with social listening is one where insight leads seamlessly to action. Because collecting social data isn’t the end goal, acting on it is. The real value of social listening comes from using insights to inform decisions, guide content and strengthen how brands show up for their audience. Fo...
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Organic reach feels harder to earn than ever, with marketers worldwide reporting declines across social media platforms. According to Sprout’s 2025 Content Benchmarks Report, brands saw a 20% year-over-year jump in average inbound engagements. This is evidence that audiences are still scrolling and enga...
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Influencers are a powerful driver of digital performance. To succeed, brands need creators who reflect their audience’s values and interests. If you’re targeting parents, family influencers are the ideal fit. But success isn’t just about reach. Brands must work with influencers who share their audience...
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Welcome back to Post Performance Report—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the brand impact, too. This time, we’re going to foc...
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Scaling customer care without sacrificing quality is one of a care teams’ biggest challenges. Today’s customers expect fast, thoughtful support across every social network—and according to the 2025 Sprout Social Index™, 73% say they’ll buy elsewhere if they don’t get it. That mak...
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