Customers don’t think in channels. They think in experiences. Whether they reach out by DM, SMS or phone, they expect one seamless conversation. But when communication is scattered across platforms, context gets lost and messages get missed. This affects customer loyalty. In fact, the 2025 Sprout Social...
Social media platforms are no longer just a place to connect and share life updates. It’s where Australians find, compare and buy from their favorite brands. In 2024, 57% of Australians shopped on social media, and that share continues to grow. This shows how much influence these channels now have on Au...
Creating a social media campaign is an intricate process that requires a deep understanding of your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. And the campaign doesn’t end when...
There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences, and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing...
Executive leaders often rely on metrics like stock price, profit margins and revenue growth to monitor the health of their business, and for good reason. But if they aren’t factoring in meaningful social media data, they risk missing crucial insights. This is especially true in business today, where, ac...