Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users t...
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Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surface—reach, click-through rates and impressions—weren’t designed for that purpose. Tyin...
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Your Instagram marketing strategy is only as effective as the people you manage to reach. That creative Reel you spent hours putting together? You need to get it in front of the right people to drive engagement. This is why having a well-defined Instagram target audience is vital for marketing success....
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Instagram is the foundation of so many brands’ social presence. Instagram marketing has proven to drive traffic, support sales and engage customers. But if you’re not thrilled with your Instagram growth and engagement, you’re not alone. Competition on the platform is fierce. And cracking the code of Ins...
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Social media was born from a desire to connect—across neighborhoods, borders and causes. While much of today’s content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That doesn’t mean leaving...
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