If you’ve been in the industry for a while, you’ll know that social media management is no joke. From planning and scheduling your posts to analyzing and optimizing their performance, there’s a lot of work involved. And you can’t just wing it, hoping for the best. In fact, social media management requir...
We all crave validation. Whether it’s a thumbs up on your new outfit or a pat on the back from your boss, endorsement feels good. When it comes to brands and entities on social media, that validation typically comes in the form of verification. To be more specific, it’s all about attaining that coveted...
There is no doubt that social media plays a major role in our everyday lives. It has totally redefined what it means to connect with friends, family, and strangers on the internet. And of course, it has opened up doors for businesses to interact with customers in ways that were never before possible. Bu...
As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. At any given time, we’re asked to create a social media graphic, respond politely to an irritated customer and source content for next week’s posts. Learning about paid ads and how they work is yet another skillset...
Ah, social media algorithms. For some marketers, they’re like little data puzzles just waiting to be solved. But if you’re like most businesses trying to tackle social media, they’re a sort of boogeyman. The great “unknown” that’s holding your content down. Algorithms might seem helpful and mostly harml...