There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Not to mention, social media...
In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Us...
Have your Instagram engagement rates been dwindling? Perhaps your performance flatlines no matter what strategies you try. That’s when you need to take a good look at your profile and figure out what is or isn’t working for your brand. An Instagram audit helps you do just that. Even if everything...
Interested in entering a foreign market? In a day-and-age dominated by digital commerce and worldwide shipping, borders shouldn’t hold back your growth. Heck, the global ecommerce space is projected to grow to a staggering $4.5 trillion by next year. Couple that with the fact that nearly 2 billion...
No one could have predicted everything that happened in 2020. However, one thing we can all agree on is that the only way out is through overcoming these challenges. We pivoted quickly when plans changed, and we innovated by adapting the way we work. We also had to practice patience in order to learn fr...