Instagram turns a big 10 years in 2020 and it’s safe to say that the social networking app has changed many lives during its existence. The visual-centric platform that began as a photo-posting app has grown into a source of income for creators and a new sales channel for businesses. Instagram has been...
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If you’ve decided to take on podcasting in 2020 (or already have one but would like it to reach more listeners next year), let me welcome you to the flock of around 2 million other podcasts that Google has already discovered, indexed, and ranked. Podcasts are the ultimate multitasking aid: they...
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Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s soci...
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Social media marketers are trying to find engaging ways to get traffic from Twitter and other platforms that converts. But when social media users click your links to visit your website, they do so with different intentions. Some are checking out your content simply to learn. Others are more apt to shar...
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Each year, we have the honor of recognizing our top agency partners by awarding Sprout Partner Value Awards in five different categories. While this is the third year we’ve presented this award to our agency partners, the history of the Value Award comes from a long held tradition here at Sprout to rec...
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