Account-based marketing (ABM) has proven itself as an effective strategy for B2B businesses. However, the combination of marketing technology now available, and your customers’ buying behaviors continuously changing has made competition fiercer among companies. If you want to succeed and take your...
Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own...
While the traditional media job market is shrinking in size year after year, alternative storytelling careers are popping up in unexpected places. Since 2004, job listings for “journalists” decreased by more than 10%. “Content” jobs, however, have tripled over the same time-period. Brands and businesses...
La mayoría de los comunicadores y líderes de relaciones públicas solo interactúan con los ejecutivos más prominentes cuando ocurre una crisis. Cuando una debacle de las redes sociales irrumpe en Twitter,… Leer más >>> The post Cómo las RR.PP. pueden desempeñar un papel más importante con el C-Sui...
Influencer marketing is a digital trend that continues to rise in popularity among brands and marketing agencies. In fact, reports have shown that 59% of brands who currently have an influencer marketing program increased their budget for influencer collaborations in 2019. Since “numbers don’t lie”, it’...