Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. This means marketers have been constantly adjusting well-laid plans for 2020 while finding the right way for their brands...
As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. consumers say it’s important for b...
With a 140-character limit, it’s easy to think of Twitter as a basic platform. But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter analytics. Whether it’s Tweets, impressions, engagements or clicks, there are sever...
The importance of grammar for marketers can’t be overstated. Sure, you probably haven’t thought much about sentence structure or punctuation since high school. That’s what autocorrect and grammar-checkers are for, right? But errors can still run rampant despite such tools. Grammar mist...
Retailers arguably have the most to gain from social media marketing. And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve. Recent data from the most recent Sprout Social Index should serve as a wake-up call for retailers skeptical about...