Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that are trying to figure out how to reach customers while sticking to the platform’s best practices. But despite the grumblings of consumers and mark...
La cantidad de marcas que han incorporado marketing en Instagram a su estrategia de negocios ha tenido un gran aumento en años recientes. A pesar de que más de la mitad de los mercadólogos estadounidenses usaron Instagram en 2016, se estima que más del 75 por ciento lo hará para el 2020. Y esto no ...
Be honest: when’s the last time you conducted market research? If it’s been a while or hasn’t happened at all, we don’t blame you. So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. But consider tha...
We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts. It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs. A while ago our marketing team at Linkody decided to gathe...
While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, there is so much more to it than that. In fact, Pinterest has made a name as a visual search engine, housing tons of photos, graphics, links and inspiration for nearly anything you might want to find....