Social media is where brands and people alike want to see and be seen. It’s a place where you can establish a community of raving fans, a voice unique to your brand and an identity that is unmistakably yours. Maybe you’ve noticed certain brands doing it well, like Wendy’s with their sassy, sharp-tongue...
It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to ...
Throughout the last two decades, the music industry has dramatically changed especially in how we can publish & promote our music. Before the digital age in the early 2000s, musicians are tied in what we can call the label infrastructure that typically goes like this: a musician gets noticed by a la...
A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. While you might know a lot about creating great Pinterest ads,...
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’...