For Australian social media, 2026 is a reset year. The under-16 ban removed an entire age group from major platforms, while user behaviour across channels continues to change. If your Australian social strategy is still based on last year’s data, now’s the time to update it. Arm your strategy with the l...
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Investing in social media management is non-negotiable for increasing brand awareness, generating leads and driving engagement. But executives and stakeholders often don’t see the connection between social media management pricing and achieving core business objectives. It’s your job to show...
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To thrive in a fast-paced digital world means keeping a close eye on the strategies that work for others in your industry. This competitive analysis is essential to understand the ever-evolving landscape of social media so you can build a robust marketing strategy. Social media competitive analysis dema...
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Social media platforms are now the main channel for brand interactions and customer discovery. According to Sprout’s State of Social Media 2026 report, 49% of people go to social media first for breaking news, while consumer expectations from brands gear towards educational and community-focused content...
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Like them or not, trends are an integral part of social media’s makeup. But for brands, their efficacy can be hit and miss. According to The 2025 Sprout Social Index™, social users are split: 40% think it’s cool for brands to jump on trends, while 33% think it’s embarrassing. Another 27% say it’s only e...
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