We recently asked 2,000 consumers if they expect influencers to take a stand on social issues. Almost half said they always do or want influencers to speak out if it pertains to their area of expertise and industry. Another 20% went so far as to say they wanted influencers to be a resource for grassroot...
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Instagram’s role in the social landscape is evolving, but its power to connect UK brands with active, high-intent buyers is stronger than ever. According to the 2026 Social Media Content Strategy Report, 32% of consumers plan to spend even more time on Instagram this year, a figure that climbs to 41% fo...
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Instagram turns 16 this year, but its landscape in the UK is shifting faster than ever. While the platform’s overall dominance shows no signs of slowing, a major regulatory pivot is on the horizon. With the UK government planning to ban under-16s from major social media platforms in Spring 2027 includin...
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YouTube is the world’s largest video archive, where content remains indexed and discoverable for years. Even as audience behavior evolves across social media, with searching, shopping, streaming and scrolling, YouTube remains one of the most popular networks across generations, especially with Sho...
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Snapchat marketing is a direct line for brands to engage and build trust with younger audiences. The network has over 900 million monthly active users as of 2025, and continues to grow in popularity, with Gen Z and younger millennials using Snapchat daily to connect with friends, family and creators. Th...
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