Billions of people use YouTube daily as an entertainment hub, classroom and search engine. Now, they also use it for finding and buying products. A Google survey showed YouTube is 1.6 times more likely to influence buying decisions than any other social platform. With YouTube Shopping, the platform conv...
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If an AI-generated post receives a thread of AI-generated comments, does any human care? Even in B2B marketing, where professional tone and buttoned-up writing are the norm, audiences are fatigued with overly polished AI content. Half of Gen Z will block or unfollow an account for posting AI slop, per S...
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Setting up a native social shop is standard practice for UK brands. In 2026, the focus has shifted from being present to being predictive. Simply having a TikTok Shop or an Instagram catalogue is no longer a competitive advantage; it is the bare minimum. We are now operating in an arena of invisible che...
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Whether you’re managing social media marketing for a small business or a large-scale corporation, one thing is for sure: being on social media is a non-negotiable for brands in 2026. That’s because consumers are both present and highly engaged across networks. According to our 2026 Social Media Content...
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Social data is often the most undervalued asset in a business. When it stays siloed in the marketing department, it’s like having a world-class radar system and only using it to check the weather. You miss the deeper shifts in consumer behavior that determine if your next big move will resonate. Accordi...
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