Every quarter, Sprout hosts Breaking Ground, a virtual innovation event on what’s new in our product and industry from real social media experts. For Q3, we dove deep into Trellis, our agentic AI, including practical workflows teams are already using to cut down on manual work and turn social data into...
Pull reports. Route approvals. Check mentions. Schedule posts. Repeat. Social teams have no shortage of work to do. But most of their capacity is still tied up in execution. According to our 2026 Social Intelligence Report, 80% of individual contributors say they spend more than half their time on opera...
Social media managers are pulled in many directions, handling everything from a busy inbox and customer care to launching and monitoring ads simultaneously. With the landscape evolving so quickly, mastering AI in social media is no longer a luxury but a necessity for staying competitive. With so much ta...
As the hub of cultural conversations and online activity, social media provides valuable intelligence to inform business strategies. It’s how you discover everything from what trends are taking over to what products people are buying. In fact, the 2026 Social Intelligence Report found that half of one-p...
There are social media strategy templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreads...