Reddit is more than just a social platform—it’s a massive engine of unfiltered consumer intent. If a consumer has a question, chances are, they’re bypassing traditional search to find the answer on Reddit. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing hones...
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Between running day-to-day operations and managing admin work, marketing is the last thing many small business owners want to worry about. And it’s not because they don’t think it’s important. Rather, it’s because they don’t always have the resources for it, often lacking the budget to buy ad space and...
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We recently asked 2,000 consumers if they expect influencers to take a stand on social issues. Almost half said they always do or want influencers to speak out if it pertains to their area of expertise and industry. Another 20% went so far as to say they wanted influencers to be a resource for grassroot...
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Instagram’s role in the social landscape is evolving, but its power to connect UK brands with active, high-intent buyers is stronger than ever. According to the 2026 Social Media Content Strategy Report, 32% of consumers plan to spend even more time on Instagram this year, a figure that climbs to 41% fo...
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Instagram turns 16 this year, but its landscape in the UK is shifting faster than ever. While the platform’s overall dominance shows no signs of slowing, a major regulatory pivot is on the horizon. With the UK government planning to ban under-16s from major social media platforms in Spring 2027 includin...
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