A customer posts a clip mentioning your brand. At first, it looks like any other post. There are a few hundred views, a handful of comments and no clear reason to escalate. Then it keeps climbing. By evening, it has reached people who have never heard of you. That’s how quickly brand narratives can shif...
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The right influencer partnerships can skyrocket brand visibility and build deep audience trust. But building these partnerships effectively requires intentional, programmatic influencer management, thinking beyond the next campaign to create a scalable network of brand partners. From finding and vetting...
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AI is transforming how brands use social media through tools that make connecting with audiences easier and more effective. From providing social intelligence to guide brand strategy, to suggesting content and scheduling posts, to improving ads, AI marketing tools help marketing teams save time and get...
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Influencer marketing shouldn’t feel like you’re chasing a revolving door of creators, emails, and spreadsheets. But for many teams, that’s exactly what happens when influencer partnerships end after one campaign. This is where influencer relationship management (IRM) comes in. It’s the long-game strateg...
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The real value of social media data isn’t found in a retrospective report or a passive marketing dashboard. True social intelligence is defined by the action an organization takes based on those social insights. It means closing the gap between discovering a real-time audience signal and executing...
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