Securing C-suite buy-in isn’t about passion—it’s about proof. To make your vision land, lead with the numbers. When you take an employee advocacy program up the chain, the right employee advocacy statistics are the backbone of your pitch. Decision makers want to understand what employee advo...
For years, brands on social have chased follower count. More followers meant more reach, more reach meant more engagement, more engagement meant more sales, more sales meant more budget. Rinse and repeat. But that playbook is dated. Today’s social networks run on algorithmic feeds, not follower counts,...
It’s time to pull the ripcord on creating content for content’s sake. We hear the same sentiment again and again (and again): social media saturation is leaving audiences overwhelmed and social media professionals burnt out. Like the number of tabs open in my Chrome browser, keeping up with all the info...
We’re back with another installment of the Social Futures Report—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the brand impact, too. This...
Your native social media analytics show you how your brand is performing on social. But what happens outside of the platform? How do you track performance once the clicks turn into website traffic—and ultimately, conversions? This translates social media performance into business outcomes. Yet according...