Hello, fellow marketers! I’m Tiffany Hardin, CEO of Gild Creative Group, an end-to-end influencer marketing creative agency, and I’m excited to share my experience from this year’s Cannes Lions Festival. This annual pilgrimage for the marketing and creative industries was nothing short of transformative...
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Juggling creating, getting approvals and posting on many platforms like LinkedIn, Instagram and Facebook can feel like a never-ending race against the clock. Whether you’re managing a small team or working together across a large company, there’s always a chance that something goes wrong—an...
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Every minute, 500+ hours of video hit YouTube. That’s a lot of content to compete with. But growing your YouTube channel isn’t just about creating great content—it’s about getting that content seen. While there are dozens of factors that affect your visibility on the platform, the most important one is...
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The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. This includes everything from t...
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Thanks to the digital marketing revolution, influencers now represent one of the most commonly used strategies for businesses across social platforms. UK companies are no different. Research on Sprout’s UK influencer marketing hub found that one in four UK adults has been impacted by influencer recommen...
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