On the hunt for a Salesforce Social Studio replacement? You’ve come to the right place. Our global partnership with Salesforce means we’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer. With Sprout, you get an int...
Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and m...
Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platf...
Sprout Social’s global partnership with Salesforce means Salesforce customers can seamlessly transition to and manage their full social media presence and social customer care operations through Sprout’s award-winning social suite. When we launched our partnership back in 2022, Ryan Strynatka, SVP...
No matter which industry you work in, you want to ensure your investments are cost-effective. In marketing, that inevitably raises questions like: Are we optimizing ad spend? How much are you really spending on your tech stack? Are social media campaigns worth the investment? These are all worthwhile qu...