We’ve all participated in earned media. If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. Of course, you don’t just randomly post about brands. Something has to happen to encourage you to share, like a product is high qualit...
With limitations and safety precautions in place that affect where we go, who we see and what we do in person, the digital transformation of retail has accelerated in a way race car drivers would envy. In 2020, overall US online spending increased 32% year over year, and social commerce boomed, with sal...
If you’re looking to ramp up your video marketing strategy, it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. Some metrics don’t actually affect your bottom line, and the most important key performance indicators (...
For the past few years, we have seen an explosion in the use of the term “content creator.” While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. From scribes that wrote the earliest written texts of Sumerian civilization to...
When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. “When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We were designing jeans on the floor, never having done anything rem...