Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today,...
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Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Every time you think you’ve mastered it, audience preferences change. The balance shifts again. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. As co...
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Facebook Messenger is a cross-platform instant messaging app developed by Facebook (now Meta). With nearly 1 billion monthly users, Messenger can be an indispensable marketing tool for brands looking to connect with customers on Facebook. In this article, we’ll walk you through the benefits of Facebook...
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Facebook has nearly 3 billion active users, 70% of whom say they visit the platform daily. Globally, it’s the top active social platform. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the co...
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Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn, 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build im...
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