Brand loyalty has always been hard to win. Today, it’s even easier to lose. Consumers increasingly encounter brands across social networks, creator communities and other digital spaces businesses don’t control. At the same time, the rise of AI-generated content and misinformation has made people more sk...
The air is getting crisp, pumpkin spice-flavored treats are returning to store shelves and scary movies are back in rotation. Autumn is a fan favorite, and the season’s star holiday, Halloween, is growing in popularity amongst all ages. In the US alone, 73% of people participate in the holiday in some w...
As social media users spread their attention across multiple platforms, more brands are expanding their presence to meet them there. According to our 2026 Social Media Content Strategy report, 87% of marketers plan to show up on more networks this year. Cross-posting on social media is an excellent stra...
Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index™, 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses...
Between all the DMs you need to answer and the posts you need to create, it’s time-consuming to maintain an active social media presence. And as you expand to more channels without increasing headcount, you get sucked into a productivity trap where you’re doing more work, but your results stagnate. This...