Holiday shoppers no longer line up outside big-box stores for the best deals. Instead, they’re turning to social media to find, research and buy gifts. And when their shopping experience falls short, social is where they go to ask questions and share their frustrations. Sprout Social’s Q3 2026 Pulse Sur...
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q3 2026 Sprout Social Pul...
Securing C-suite buy-in isn’t about passion—it’s about proof. To make your vision land, lead with the numbers. When you take an employee advocacy program up the chain, the right employee advocacy statistics are the backbone of your pitch. Decision makers want to understand what employee advo...
For years, brands on social have chased follower count. More followers meant more reach, more reach meant more engagement, more engagement meant more sales, more sales meant more budget. Rinse and repeat. But that playbook is dated. Today’s social networks run on algorithmic feeds, not follower counts,...
It’s time to pull the ripcord on creating content for content’s sake. We hear the same sentiment again and again (and again): social media saturation is leaving audiences overwhelmed and social media professionals burnt out. Like the number of tabs open in my Chrome browser, keeping up with all the info...