For a small business, Instagram is no longer just a digital portfolio or a place to park your brand’s aesthetic. It is a fully functional revenue engine, a customer care hub and the modern equivalent of a storefront window. But if we are being honest, it can also be a massive time sink. When you ....
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Welcome back to Post Performance Report—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the brand impact, too. This time, we’re deep-diving...
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Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who...
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It’s the start of March Madness and college basketball enthusiasts around the country are rejoicing. Although picking the perfect March Madness bracket is nearly impossible, millions of people complete the legendary ritual each year and tune into the live games. The famous NCAA tournament draws in die-h...
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Generative AI is everywhere on social feeds right now, from LinkedIn influencers claiming it’s going to be the end of marketing as we know it, to genuinely interesting use cases for copy creation, data visualization and beyond. But there’s a tension in that ubiquity. While marketers are keen to make the...
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