Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce, on the other hand, is the next fronti...
“So, like, how many Twitter followers do you have?” Listen: you can’t dismiss your follower count on Twitter as a vanity metric. Because more followers mean more influence in your industry and proven interest in your content. Besides, Twitter is the go-to social network for engaging your audience. Accor...
Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events. Brands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers had...
Today, Sprout Social, an industry-leading provider of cloud-based social media management software, announced the addition of Yelp to its review management capabilities. Now available to Sprout customers, the integration further enables users to centralize their review management efforts so they can gai...
Growing up means realizing that the most wonderful time of the year can also be quite stressful, especially if you work in customer care. Navigating holiday customer service spikes is always a tough task. When you throw in supply chain delays, shipping lags and 10% year-over-year growth in online shoppi...