Running an Instagram giveaway or contest is a strategic way to engage your audience and grow your following. Plus, it’s a fun way to give back to your followers—and work to turn more of your followers into customers. There are so many social media contest ideas out there that could be a perfect fi...
With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. How do you know which platform to prioritize to make the biggest impact on your business? Most experts will tell you there’s no right way to do it. And we agree! But we’ll discuss the common social...
In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. @figopet Just some beach tippy t...
When you’re creating your social media strategy, there are some obvious questions you’ll need to answer. Which platforms make the most sense to invest in? What should your post cadence be? How will you structure your social media team? These are all important considerations for social media management,...
Defining a target audience can be one of the most challenging aspects of social media marketing. But once you have a clear idea of who your audience is, you’ll run more relevant campaigns with better returns. Here’s a comprehensive guide on what a target audience is, and how to find and reach yours thro...