Social media in 2026 is bigger and more spread out than ever. Marketers searching for social media statistics need to know not just who is on each platform, but how behavior is shifting across platforms. Where are people searching? What formats do they default to? Which platforms are they leaving, and w...
According to Sprout’s 2025 Impact of Social Report, most marketing leaders understand the influence of social media on various stages of the customer journey, including awareness (67%), customer acquisition (60%) and customer loyalty (58%). The problem? They’re not as confident in their teams’ ability t...
YouTube’s algorithms are complex and constantly shifting, making it difficult to move beyond surface-level content trends. Fortunately, strategic competitive analysis provides your team with the opportunity to convert raw metrics into actionable insights that eliminate the guessing game. How it works: A...
Welcome back to the Post Performance Report—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the brand impact, too. The social teams approach...
Proving the business value of your X (formerly Twitter) account is one of social media’s most complex challenges. Even if you carefully track follower counts, engagement rate and reposts, the true impact often stays hidden behind fragmented data sources. To move beyond skimming a simple activity dashboa...