The concept of being a “creator” totally dominates TikTok. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. While the platform owes much of its...
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Pinterest is a great platform for sharing and discovering images, ideas and content. It’s also relevant for B2C marketers that want to increase engagement with their brand. With Pinterest analytics tools, you can see who’s most interested in your content and how they’re interacting with it. In this guid...
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Each month, 80 million people spend an average of 24 hours on TikTok. This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. Not all B2B companies...
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A bit of competition can bring out the best in people. On social, a Facebook competitor analysis can bring out the best in your brand. According to the 2022 Sprout Social Index™, over 80% of marketers check their social data on a daily or weekly basis to inform everything from content strategy to market...
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In a span of just a few years, TikTok has seen massive growth in popularity and app usage. By April of 2022, it managed to reach 1 billion active users worldwide. And in our previous post on TikTok basics, we explored some of the reasons for the app’s popularity as well as how brands can ...
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