Bluesky might’ve started as a side project, but it’s quickly making a name for itself in the social media landscape. In less than six months, it has grown from 10 million to over 30 million users, attracting everyone from artists and tech enthusiasts to public figures like Barack Obama. So, is Bluesky w...
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The traditional social media marketing funnel assumes that people move from awareness to consideration to conversion in a straight line. But today, buying behavior rarely works that way. Think about the last thing you bought after seeing it on social. Maybe you saw a creator mention it first. You might...
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For small businesses, Facebook isn’t just a social network—it’s a critical growth engine. Over two billion people use it daily to find local companies, read reviews and ask questions. But without analytics, it’s hard to know if any of that activity is helping your business. So, which analyti...
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Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online. Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece o...
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Social Media Day turns 16 this year. There are now 5.79 billion social media users globally and the average person spends 2 hours and 21 minutes on social every day. Social isn’t just a channel anymore. It’s the intelligence your business runs on. According to Sprout Social’s 2026 Soci...
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