Between all the DMs you need to answer and the posts you need to create, it’s time-consuming to maintain an active social media presence. And as you expand to more channels without increasing headcount, you get sucked into a productivity trap where you’re doing more work, but your results stagnate. This...
Reddit spent years as the internet’s best-kept secret. In 2026, the secret’s out. It’s one of the web’s fastest-growing platforms and a primary source powering AI search results. The conversations happening inside its communities shape what your customers read everywhere else. Th...
Your customers are already telling you where their experience is falling short. The problem is, they don’t always tell you directly. They post about it on social media, ask questions in comments, leave Google and Yelp reviews and talk about your brand in places your customer experience team may never se...
Every quarter, Sprout hosts Breaking Ground, a virtual innovation event on what’s new in our product and industry from real social media experts. For Q3, we dove deep into Trellis, our agentic AI, including practical workflows teams are already using to cut down on manual work and turn social data into...
Pull reports. Route approvals. Check mentions. Schedule posts. Repeat. Social teams have no shortage of work to do. But most of their capacity is still tied up in execution. According to our 2026 Social Intelligence Report, 80% of individual contributors say they spend more than half their time on opera...