Customers share feedback, ask questions and post about brands they love on social media daily. Yet only 31% of consumers say companies effectively listen to what audiences say on social and act on their feedback, according to Sprout’s Q4 2025 Pulse Survey. This is what sets social-first brands apart. So...
LinkedIn is the leading social platform for B2B companies, yet many brands still struggle to get consistent engagement on their posts. If you want to improve your LinkedIn engagement rate, the first step is to make sure you’re measuring it accurately. This guide will show you the correct formula to calc...
Reddit advertising is your gateway to one of the internet’s largest and most engaged frontiers: a collection of thousands of highly specific micro-communities. While Redditors are famously skeptical of traditional advertising, this presents a powerful opportunity for you to earn trust by offering...
Known for its short-form vertical videos, TikTok is more than just an app for dance challenges and lip-sync trends. The platform has grown exponentially in the past few years, with creators of all ages creating content spanning various topics, from entertainment and food to health and finance. With over...
If you haven’t been minding your TikTok metrics, now’s the time to start. Especially as the app booms as a brand discovery and shopping channel. From organic and paid promotions to influencers and TikTok Shop, tracking TikTok analytics is a must-do for marketers. The problem? Content moves fast on TikTo...