Facebook turned 22 this year. And somehow, the platform that everyone keeps writing off still has billions of users and remains the largest social network on the planet. While the “Facebook is dead” narrative hasn’t aged well, the platform has changed in many ways. How people use it, what content perfor...
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We’re back with the latest edition of our series, @Me Next Time, where we parse through the latest trends and industry discourse. This time, we’re tackling the original content vs. trending content debate, and what consumers actually want from brands on social media. Only 56% of social users say brands...
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If your team is outgrowing basic influencer discovery, the time is right to upgrade. You need an all-in-one solution that integrates data and proves bottom-line business impact. Choosing the right influencer marketing platform is a clear choice between manual effort and a scalable, ROI-driven strategy....
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Bluesky is growing fast, but one major challenge remains for brands: the platform lacks native scheduling. Manually publishing updates makes it difficult to maintain consistency, plan campaigns and ensure a strong presence across all time zones. To unlock the full potential of your Bluesky strategy, you...
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Snapchat analytics can often feel like a black box. The app moves fast, the content is ephemeral and the performance dashboards don’t feel as intuitive as other social media analytics. Still, if you know where to look, the data tells useful stories about what holds attention and what drives Snapchatters...
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