A bit of competition can bring out the best in people. On social, a Facebook competitor analysis can bring out the best in your brand. Successful marketers know that decisions aren’t made with owned analytics alone—routine competitive analyses are essential for getting the full picture. Using Facebook d...
Social media integrations are a great way to combine marketing efforts across channels. They help customers shop directly from social networks like TikTok and Instagram, enhancing the shopping experience with seamless e-commerce. And provide brands with valuable social data for critical customer and mar...
What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. But in today’s cluttered landscape, that messaging needs to be even more consistent—and more compelling—to get noticed. While it takes effort, t...
There are a few universal questions that keep marketing leaders up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a bigger impact without burning out our teams? How do we save time and effort while maintaining quality? Enter the impetus for solving these...
A successful social media product launch should always tick a few boxes. Cost-effective? Check. Scalable? Double-check. Positive return on investment (ROI)? Triple-check. According to The 2023 Sprout Social Index™, 68% of consumers follow brands on social to stay informed about new products or services....