Effective April 24, 2026, the US government mandate for WCAG 2.1 AA accessibility is a milestone we at Sprout Social view as a catalyst for our deep-seated commitment to inclusive design. Our mission is to ensure every social media practitioner, regardless of their physical or cognitive abilities, has e...
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Social has fundamentally reshaped its role in retail. Once a digital storefront built on product posts and clicks, social media for retail has evolved into a dynamic engine for predictive storytelling, influencing every stage of the customer journey. From discovery to post-purchase advocacy, leading ret...
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Side parts. Skinny jeans. The Valencia filter. We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen...
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Social media teams face a real capacity problem: too many platforms, too many messages and never enough hours to manage it all manually. AI marketing agents solve this by handling multi-step tasks autonomously—generating content, monitoring trends and routing customer messages—without a human directing...
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From new legislation to changing platform adoption, social media marketing in Australia today looks very different from what it did a couple of years ago. Taking a closer look at this change helps marketing leaders adapt—whether this means adding new platforms or overhauling their content strategy. Stay...
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