Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence (AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pre...
Acquiring fresh and relevant leads can sometimes be the most challenging part of marketing your business. The good news is that social media is an incredibly valuable lead generation channel, if you use it correctly. With 4.89 billion people using social media worldwide in 2023, it’s the perfect channel...
When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. I remember how executives were unclear of social’s impact on the success of their strategic initiatives or revenue performance. Fast forward to today and it’s difficult to picture any seri...
Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media presence on the go. As part of our Android app, we maintain over 35 dependencies managed by the open source community that provide useful building blocks for our application. Our...
For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. Doing so is key to earning top-tier content...