Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving pieces. But according to our own data, businesses at large still struggle to organize and execute any given campaign. Reaching your audience. Interpreting results. Tying project...
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Just like a rocket launch, a product launch takes a lot of planning and preparation. But it doesn’t have to feel as complicated as rocket science. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. It’s about planning. And our seven-step product launch che...
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If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. It elevates the meal, taking it to new and improved heights. After a few tumultuous years, the corporate communications field has evolved dramatically. Today, it’s a criti...
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We might assume that social media and government don’t mix. The reality, though? Government agencies and officials represent some of the most engaged with users on social media at large. And in terms of social media’s ability to “do good,” look no further than government accounts...
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For brands and social media creators on Instagram, getting verified is the greatest form of validation. Securing that “blue tick” not only validates your authenticity, it gives you more control over your online presence by ensuring your profile is the only one representing your brand. Now, getting Insta...
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