Instagram analytics tell you how your posts perform and who your audience is. But small teams often chase the wrong numbers. Likes and follower counts feel good, but they rarely tell you whether your Instagram marketing strategy is driving tangible return on investment (ROI). You don’t need a statistics...
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We’re unpacking how to define the business value of social media. Frankly, if measuring and communicating the value of social was cut-and-dry, every marketer would already be doing it. But there are no easy answers, or one-size-fits-all equations or attribution models. Only 44% of marketing leaders say...
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Reddit is more than just a social platform—it’s a massive engine of unfiltered consumer intent. If a consumer has a question, chances are, they’re bypassing traditional search to find the answer on Reddit. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing hones...
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Between running day-to-day operations and managing admin work, marketing is the last thing many small business owners want to worry about. And it’s not because they don’t think it’s important. Rather, it’s because they don’t always have the resources for it, often lacking the budget to buy ad space and...
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We recently asked 2,000 consumers if they expect influencers to take a stand on social issues. Almost half said they always do or want influencers to speak out if it pertains to their area of expertise and industry. Another 20% went so far as to say they wanted influencers to be a resource for grassroot...
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