Like them or not, trends are an integral part of social media’s makeup. But for brands, their efficacy can be hit and miss. According to The 2025 Sprout Social Index™, social users are split: 40% think it’s cool for brands to jump on trends, while 33% think it’s embarrassing. Another 27% say it’s only e...
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Social media has always been the home of thriving niche communities, but it’s never been more important for brands to nurture these spaces. According to Sprout’s The State of Social Media Report, community-focused content is the second most-desired content type from users today, while 51% expect brands...
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A strong social media marketing strategy relies on more than just consistent posting. It requires diverse content that captures your audience’s attention and keeps it. One of the best ways to simplify your planning and stay strategic is by building social media content pillars: the core themes that keep...
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Effective April 24, 2026, the US government mandate for WCAG 2.1 AA accessibility is a milestone we at Sprout Social view as a catalyst for our deep-seated commitment to inclusive design. Our mission is to ensure every social media practitioner, regardless of their physical or cognitive abilities, has e...
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Social has fundamentally reshaped its role in retail. Once a digital storefront built on product posts and clicks, social media for retail has evolved into a dynamic engine for predictive storytelling, influencing every stage of the customer journey. From discovery to post-purchase advocacy, leading ret...
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