Organic content and paid ads often attract local customers, but social search is changing how customers find your business. According to the Sprout Social Q2 2025 Pulse Survey, over one in three consumers skip search engines and instead use social media to find answers to buyer-intent questions. Yet, 76...
Hashtags have evolved. In the early days of TikTok, they were a “growth hack” for virality. Today, they are a critical piece of TikTok SEO. They help the algorithm categorize your content so it reaches the right people, not just more people. With over 1.6 billion monthly active users, standi...
Consumers are increasingly turning to social networks like Bluesky not just to connect but to find news, research products and discover solutions that meet their needs. This rapidly expanding network, on which users are seeking a decentralized, community-focused culture, is quickly becoming a significan...
You spend your days connecting your content efforts to business value, and the pressure to prove ROI never fades. When a new platform like Threads explodes, the strategic question shifts: “Will this platform affect how our audience finds us?” Connecting with your audience today means expanding your pers...
Consumers plan to be highly engaged with brands on social media in 2026. Four in five say they will interact with brand content more or the same as they do now, according to The 2026 Social Media Content Strategy Report. In response, 87% of marketers say they want their brand to show up on more ...