Social media may be saturated, but brand engagement isn’t dipping. Four in five consumers say they’ll interact with brand content as much or more than they do today, according to Sprout Social’s 2026 Social Media Content Strategy Report. But continued engagement doesn’t mean guaranteed attention. Brands...
Pinterest is a discovery-first platform where people search, plan and save ideas over time. Engagement often builds slowly, which is different from social media networks designed around recency and fast-moving feeds. Add in shifting algorithms and tricky attribution, and measuring Pinterest ROI becomes...
Bluesky is growing fast—but is it a measurable, strategic channel or just another distraction in an already crowded social landscape? As you reevaluate your platform mix, the rise of decentralized networks demands a closer look. You’ll get the social media statistics on Bluesky, its user behavior...
Social media in 2026 is bigger and more spread out than ever. Marketers searching for social media statistics need to know not just who is on each platform, but how behavior is shifting across platforms. Where are people searching? What formats do they default to? Which platforms are they leaving, and w...
According to Sprout’s 2025 Impact of Social Report, most marketing leaders understand the influence of social media on various stages of the customer journey, including awareness (67%), customer acquisition (60%) and customer loyalty (58%). The problem? They’re not as confident in their teams’ ability t...