Localizing a dynamic application like Sprout Social into multiple languages is a complex undertaking. Translating the text that appears in the application is only one half of the story. It also involves developing our application in a way that makes it easy to extract and swap out that text for the tran...
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You may already be producing some brilliant content for your Instagram marketing strategy. And you’re probably getting creative with all the cool features such as stickers and Reels. But are you connecting with your Instagram target audience? While creativity is essential for marketing success, you won’...
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Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. There’s been a lot of discussion around the role of artificial int...
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What is social media market research and why is it valuable? Social media market research is the practice of gathering historical and real-time data from social media channels to improve your business. It gives you critical insights from qualitative data (comments and posts) and quantitative metrics (li...
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Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands and attention is scarce. Establishing an identity and sense of community via social is key to standing out. Not to mention attracting valuable new customers. Done right, a goal-driven social strategy...
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