When it comes to social media bios for your brand, are you putting a good bit of thought into writing a creative and engaging intro? If you just treated it as an afterthought or filler content, there’s a chance it’s probably not as strong as it could be. Although you may not realize it, your...
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Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US c...
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It’s no secret that Instagram Stories are a big deal. With over 500+ million Stories published daily, they’re among the platform’s most popular features. That’s because the tap-friendly, timely nature of Stories makes them so addictive to your followers. And for brands, they...
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If it feels like competition is heating up (and fast), you’re not alone. According to the latest Sprout Social Index™, a staggering 93% of social marketers agree social media has accelerated competition in their industries. Factor in that 71% of consumers say they used social media more in the past year...
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After a year of lockdown in the UK and Ireland, social media use has exploded for businesses and consumers alike. Consumers are turning to social at every stage of the buyer journey, and businesses are working overdrive trying to keep up. But are these efforts translating to business goals? To find out,...
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