If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. In this post, we’ll discuss what Instagram creator accounts are, who might use them and the differences and similarit...
People no longer just Google things they want to buy. They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 202...
Is it time to step up your social media monitoring? With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™, 60% of brands analyze their social data daily. Put...
Safety is everyone’s business. Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertisin...
You’ve used hashtags on social media platforms like Twitter, Instagram, LinkedIn and Facebook. But have you considered using hashtags on YouTube? Fair warning: YouTube SEO is a beast. You have to find the best keywords, optimize all parts of your video around that keyword and link to your other videos—a...